GUEST POST: Frank J. Edler

Demand the World’s Greatest Candy

We need to talk. About Halloween candy. You’ve got it all wrong, I guarantee it. I’m sure you’re thinking to yourself, no way Mr. Frank, Reece’s Peanut Butter Cups are the best Halloween candy, I’m certain of it. And, while you make a good case, Reece’s are an incredible Halloween candy to score in your trick-or-treat bag (and I maintain that Reece’s Pieces are superior to the peanut butter cup, but that’s another argument for another time), they are not the ultimate score.

The problem is, the ultimate Halloween candy goes criminally unnoticed year after year. It’s not right. The greatest Halloween candy to land in your trick-or-treat bag (or bucket, which you shouldn’t be using anyway because trick-or-treat buckets are limited and cumbersome) is Willy Wonka’s Bottle Caps. See? I know, you just smacked yourself in the forehead and said, Duh!

What? You didn’t smack yourself in the forehead and say, Duh? There’s no possible way in the name of all the ghosts, ghouls, witches and Whatchamacallits that Willy Wonka’s Bottle Caps are the ultimate Halloween candy? They can’t possibly be better than a Reece’s (in any form), Snickers, 3 Musketeers or Skittles. You are a fool if that is your mindset.

Listen, I get it. You’ve been bombarded with big chocolate advertising you’re whole life. It started out with the chocolate bar, graduated to chocolate covered candies that refuse to melt in your mouth. From there it was peanuts and nougat. Add in a cookie and cover it with caramel. All wonderful, to be sure. But the more the big candy companies vie for your Halloween dollar, they more complex and over-thought the offerings become. With clever marketing they sell you on overindulgence. It’s unnecessary. You need to find your roots.

Let’s get back to basics, the sugar!

The heart of any candy, chocolate or otherwise, is sugar. Nope, it isn’t the cocoa bean that makes the confectionery world go ‘round. It’s the sugar cane!

Willy Wonka’s Bottle Caps are masterpieces of the use of sugar in candy.

When you think sugar you think candy, cake, flavored juice bastardizations and, of course, soda. Soda! Liquid candy! Mr. Wonka, when not slaving away over the Ultimate Gobstopper, married the best of both sugary worlds and created a soda flavored candy! Bottle Caps!

You must’ve tried them at some point. They are hard and disc-shaped like Smarties (another fine and underrated Halloween addition to any discerning trick-or-treat bag). They are chewable Necco Wafers but with a less chalky finish. They are fruity and vibrant like Skittles or Starburst. And, most amazing of all, when you bite into them there is a sort of effervescence on the tongue. No, they aren’t carbonated candy but they taste like carbonated candy. You’re favorite soda pop in a fun little bite-sized candy!

Does your precious peanut butter cup do that? Didn’t think so.

It’s cool. I know I’ve got your attention now. Its that marketing thing. Willy Wonka doesn’t wield the advertising budget of the other guys. But, Willy Wonka doesn’t need to invest in a Wall Street marketing firm to get his goodies sold. Nope, he puts his money where his mouth is. He takes it on down to Flavortown!

Still, its hard as hell to score yourself one of these little treasures on Halloween. The best you can hope for is that you’re local trick-or-treat stop has invested in a Willy Wonka Halloween candy mix ‘n match bag. They’ll have Nerds, Sweet Tarts, Laffy Taffy, and Gobstoppers. And of course, they’ll have those precious treasures, a sleeve of Bottle Caps.

Don’t be shy. Demand the Bottle Caps. Let it be known you want Bottle Caps and nothing less! Dip your grubby little hands into that bowl full of sugar overdoses and go for the Bottle Caps. Take two, you are in the know now.

Demand Bottle Caps when all they have is m&m’s and Twix (which, by the way, we all know that the Left Twix is the superior Twix.) Say nay when you are offered a Dum-Dum lollipop and tell the sugar dispenser they are the dumb-dumb for not stocking Bottle Caps this Halloween. Turn your nose up at Hershey bars, Crunch bars and Dove medallions.

Make a stand! Demand Bottle Caps.

This is a process. It won’t change in the course of one or two Halloweens. Play the long game. Get the word out around the neighborhood that the kids demand Bottle Caps first and foremost! Soon the adults will be stocking up on bulk purchases of Bottle Caps to be the most talked about house on the block that Halloween. Sooner or later you’ll get that one adult who has to stand out all around town. They will be giving out full sized tubes of Bottle Caps, the ultimate score! Greater than a full sized chocolate bar, more treasured than a two-cup Reece’s package. The full sized, large disced tube of Willy Wonka Bottle Caps is the greatest treasure anyone can hope for at Halloween.

We can get there. You and I. Together.

Happy Halloween!


Boo-graphy:
Frank J. Edler is the author of many twisted novels and uncanny short stories often cited as ‘laugh out loud’ reads. His writing walks the fine line between horror and the bizarre. He resides in New Jersey, a land that is both horrific and bizarre. When not writing, Mr. Frank hosts the wildly popular Bizzong! The Weird & Wacky Fiction Podcast heard exclusively on Project Entertainment Network.

Death Gets a Book
Vincent and his nagging wife, Wanda wind up getting themselves killed in Tijuana. Vincent wakes to find that he is now the Grim Reaper. With minimal training he is cast into the world of Deaths to collect the souls of the dead. The only wrinkle is his dead wife has come back as a screaming Banshee. She is hellbent on getting her husband to realize that its not ’til death do they part and he is set on getting through his first day on the job.

He will not go it alone. Along the way he is helped by his co-workers: a cowboy, a midget, an action figure and a bumbling grim reaper from Salem.

Will Death get the soul to Charon’s skiff by the end of the work day or will a squadron of maniac Banshee’s stop Death and upend the balance of power in the underworld? And, will Vincent ever be rid of his nagging wife?

Death gets a book and now you do too!

Scared Silly
What do you get when you mix a penis eating zombie with a downtrodden grim reaper then add a pinch of lycanthopic mad scientist, sprinkle it with a grocery store full of living food and mash it into a frightening red eyed monster?

You get SCARED SILLY!

Let author, Frank J Edler, take you into a world of not-so-serious horror. This collection features five frighteningly funny tales from the wicked and wacky writer. Laugh yourself to death as you read the stories: Old Scrote, SPLAT!, Death Gets A Life, GROSSeries and Wolfberries.

Brats in Hell
Otto Van Der Noodle has just been crowned the Bratwurst King of Wisconsin when he is gunned down in cold blood. Otto finds himself in line at the pearly gates when he is accidentally cast through the gates of Hell.

Otto lands in the middle of a power struggle for the throne of Hell. Satan rules the underworld with an iron fist and a delicious bratwurst. Satan’s brother, Dagobert has just found his secret weapon, Otto Van Der Noodle and his prize-winning bratwurst.

Dagobert will try to tip the balance of control in Hell using Otto’s delectable bratwursts. But Satan may have found the ultimate weapon in his new favorite pet demon.

Souls will be tortured, demons will fight demons and bratwursts will be cooked. Who will come out as the top chef and leader of Hell when the cook-off to end all cook-offs is fought?

Read BRATS IN HELL to find out. Its the WURST book ever written!

Scatterbrain
It’s hard being a Killer Brain. Just ask Scatter, a Killer Brain who just wants to be a Killer Brain. But he can’t, his parents want him to get a job. Scatter would rather do what he does best, terrorize the city with his pack of Killer Brain friends. But Scatter is about to find out life isn’t fair.

Crazed neurosurgeon, Dr. Justin Case is out to avenge the death of his parents at the hands of the Killer Brains. And now he has Scatter in his sights. Along with his cohort, Coda, Dr. Case will stop at nothing to exact his revenge and seek the closure he has sought since he watched his parents get devoured by Killer Brains as a child.

The odds are stacked against Scatter. He must navigate life while trying not to fall into the clutches of his would-be nemesis. Can Scatter get by without a little help from family and friends. He just wants to live life doing what he loves but sometimes responsibility has a way of rearranging your priorities. Join Scatter as he navigates through life, the job market and a city full of crazies all keeping him from doing what he loves, being a Killer Brain.

Halloween Extravaganza: Frank J. Edler: STORY: Halloween Needs a Gimp

Frank J. Edler is one of my “new favorite people,” and has been for quite some time now. He’s definitely someone worth knowing. Talented, hilarious, and just a really good person. I hope you enjoy his story… that took me places very unexpected.


I dig and dig, fearing all hope is lost. A bust of a Halloween. Nothing but jank candy. Tootsie rolls, Mary Jane’s, Dots, and loose candy corn! Who gives out loose, unpackaged candy corn? Old ladies, vagabonds, and derelicts, that’s who! All jank! I throw caution to the wind and just dump the candy all over the carpet. Screw it, Halloween is ruined now with all this terrible candy. What the hell has happened to the world? We’ve all become too cheap to fill a little boy’s life with the joy of free premium candy? Everything is Dum-Dums and Sixlets! Not even a proper m&m but a knock-off, second-rate Sixlet! Heads will roll!

What’s next, one of those terrible strawberry hard candies that old ladies older than old ladies give out? Those old ladies give those out not because it’s Halloween, but because they don’t know it’s Halloween and they are confused and frightened as to why all these freaking young’uns are ringing their doorbell demanding candy when all they wanted to do was finish watching the last episode of Matlock and go to bed at two in the afternoon so they can wake up at four in the morning and start their day anew. Yup! There it is one of those strawberry hard candies. Never fails. It tastes like it’s on death’s door too. I was foolish enough to try one when I was very little, believing the lie of the fresh fruit looking wrapper.

Lies! All I got for Halloween this year was a bag full of lies and empty promises. This is all that stupid Walmart’s fault. Everyone goes there and just buys a 385 pound bag of discount, bottom shelf, no name candy to pass out to the children. People live with the delusion that this year will be the year that all the kids in town as well as the next three towns over will arrive at their door so they go for quantity not quality. It’s a perception Sam Walton’s offspring and disciples have been selling for years and each year all it does is decrease the amount of trick-or-treaters. So when Halloween comes to an end and it’s time to settle in for All Saints Day, millions of households across America are left ragged and depressed over the insurmountable volume of terrible candy they are left to suckle for the rest of the remaining year. Don’t worry, they’ll buy the same crap next year.

And me, here I sit with nothing more than a pile of dirt on the carpet. All trash. I wish there were some invisible mythical creature that could fix Halloween. Every other good holiday has one. Santa unfucks Christmas. The Easter bunny is like Milton Hershey with long ears. Hell, even the simple event of losing a tooth brings with it cold hard cash from the Tooth Fairy. Why can’t Halloween have something? Like Bllrrgin’ The Gimp or some crazy shit.

You know what?! What if there is a Bllrrgin’ The Halloween Gimp who devours all the kids awful Halloween candy and craps out rich, uber-sweet, chocolaty goodness in its place? What if Bllrrgin’ chomps on Bit-O-Honey’s and defecates the world’s greatest candy bar? What if he’s there right now, somewhere, and all that he needs is for just one kid to believe in him. To make him real.

I close my eyes, squint real hard, shutting them tighter than I ever have before this moment. I wish and wish for Bllrrgin’ to be real. I wish with all my soul and every ounce of my heart for him to come and eat my garbage. I believe in Bllrrgin’ more than I believe in me.

I hear a noise in my deep trance. Its faint and I half believe I heard it because I wanted to hear it. But, I open my eyes and find all the terrible, awful candy on the floor is gone!

It was Bllrrgin’ the Gimp! Come to save Halloween! No more JuJuBees! No more Necco wafers! Never again a Now & Later or an unbranded butterscotch! Bllrrgin’ has saved the day! I cry tears of joy and realize there is still another part of the deal with the Halloween Gimp.

Good candy! Where did he poop out the good stuff? Oh, I do so hope he dropped my absolute favorite from his magical anus. Bllrrgin’s reward is not on the floor. That makes sense, it would be uncouth for a Halloween Gimp to just crap on the floor like some common house mutt. No, like any good holiday figment of my imagination, he woudl need to make a game of the reward. A little sport of the whole thing, that’s what Halloween Gimps did after all!

I checked the most obvious spot, my empty trick-or-treat bag. Still empty. Too easy for a clever Halloween Gimp. I looked around everywhere. Under the couch, out by the front door, maybe tucked away somewhere around the cheesy Halloween decorations my mom put out on display. It wasn’t anywhere!

Where would Bllrrgin’ the Halloween Gimp crap out my prize candy!?

Duh! It was like the answer was right there in front of me the whole time.

I raced to the bathroom and lifted the lid. There it was, floating like a Baby Ruth in the Caddyshack movie my dad was always watching, half-drunk on Saturday nights after he thought I was asleep in bed. Only, it wasn’t a Baby Ruth, those are for Bllrrgin’ the Gimp. What he left me was the greatest candy on the planet.

My eyes grew like the oversized eyes on a too-cute-for-words stuffed pink giraffe and welled with tears of joy. Bllrrgin’ was real and he left me his gift. I plucked it out of the toilet and took an itty-bitty little bite. I saved the flavor of the best candy ever.

A Left Twix. Yum.


Happy Halloween and don’t forget to leave all your jank candy out for Bllrrgin’ to eat this year. And whatever you do, check the bowl before you flush away your Halloween treasure!

Frank J. Edler resides in New Jersey, a land of the weird and unnatural. He is the author of Brats In Hell, Death Gets A Book, and Scatterbrain as well as a contributor to Beers ‘N Fears: The Haunted Brewery. His short stories have been published in various anthologies including Breaking Bizarro, Middletown Apocalypse 4, and Strange Fucking Stories. Frank is also clandestinely known as Mr. Frank, host of the wildly popular Bizzong! Podcast on Project Entertainment Network.

Brats in Hell

Otto Van Der Noodle has just been crowned the Bratwurst King of Wisconsin when he is gunned down in cold blood. Otto finds himself in line at the pearly gates when he is accidentally cast through the gates of Hell.

Otto lands in the middle of a power struggle for the throne of Hell. Satan rules the underworld with an iron fist and a delicious bratwurst. Satan’s brother, Dagobert has just found his secret weapon, Otto Van Der Noodle and his prize-winning bratwurst.

Dagobert will try to tip the balance of control in Hell using Otto’s delectable bratwursts. But Satan may have found the ultimate weapon in his new favorite pet demon.

Souls will be tortured, demons will fight demons and bratwursts will be cooked. Who will come out as the top chef and leader of Hell when the cook-off to end all cook-offs is fought?

Read BRATS IN HELL to find out. Its the WURST book ever written!

Death Gets a Book

Vincent and his nagging wife, Wanda wind up getting themselves killed in Tijuana. Vincent wakes to find that he is now the Grim Reaper. With minimal training he is cast into the world of Deaths to collect the souls of the dead. The only wrinkle is his dead wife has come back as a screaming Banshee. She is hellbent on getting her husband to realize that its not ’til death do they part and he is set on getting through his first day on the job.

He will not go it alone. Along the way he is helped by his co-workers: a cowboy, a midget, an action figure and a bumbling grim reaper from Salem.

Will Death get the soul to Charon’s skiff by the end of the work day or will a squadron of maniac Banshee’s stop Death and upend the balance of power in the underworld? And, will Vincent ever be rid of his nagging wife? 

Death gets a book and now you do too!

Scatterbrain

It’s hard being a Killer Brain. Just ask Scatter, a Killer Brain who just wants to be a Killer Brain. But he can’t, his parents want him to get a job. Scatter would rather do what he does best, terrorize the city with his pack of Killer Brain friends. But Scatter is about to find out life isn’t fair.

Crazed neurosurgeon, Dr. Justin Case is out to avenge the death of his parents at the hands of the Killer Brains. And now he has Scatter in his sights. Along with his cohort, Coda, Dr. Case will stop at nothing to exact his revenge and seek the closure he has sought since he watched his parents get devoured by Killer Brains as a child.

The odds are stacked against Scatter. He must navigate life while trying not to fall into the clutches of his would-be nemesis. Can Scatter get by without a little help from family and friends. He just wants to live life doing what he loves but sometimes responsibility has a way of rearranging your priorities. Join Scatter as he navigates through life, the job market and a city full of crazies all keeping him from doing what he loves, being a Killer Brain.